Mastering Twitter Hashtags: A Marketer’s Guide

Hashtags serve as the connective tissue of Twitter, categorizing content and making it discoverable to a broader audience. Tweets that include relevant hashtags receive significantly more engagement than those without. Research shows that tweets with hashtags can achieve up to 2x more engagement. Additionally, using one or two well-chosen hashtags increases the likelihood of retweets […]

3 Top Tools for Monitoring Twitter Activity and Analyzing Trends

Choosing the right Twitter marketing tools can make all the difference in optimizing your brand’s social media strategy. From real-time trend monitoring with X-Trends Analytics to advanced scheduling and engagement tracking with Sprout Social and Hootsuite, these tools help brands maximize reach, track performance, and enhance audience interactions. Discover the top tools that will take your Twitter marketing to the next level.